Potensi Wellness Tourism Berbasis Slow Living dan Cultural Experience pada Kawasan Pecinan

Abstract

Perkembangan tren pariwisata global telah menunjukkan pergeseran preferensi wisatawan menuju pengalaman wisata yang lebih autentik, personal, dan berorientasi pada kesejahteraan (wellbeing). Dalam konteks tersebut, wellness tourism berkembang sebagai bentuk pariwisata yang menekankan kesehatan fisik, mental, dan emosional melalui pengalaman perjalanan yang bermakna. Penelitian ini bertujuan mengeksplorasi potensi wellness tourism berbasis slow living dan cultural experience pada kawasan pecinan Sungailiat, Bangka, khususnya di Jalan S. Parman. Penelitian ini menggunakan pendekatan kualitatif eksploratif melalui observasi lapangan, wawancara mendalam, dokumentasi, dan studi literatur. Analisis dilakukan secara deskriptif kualitatif dengan mengidentifikasi elemen slow living, cultural experience, dan potensi pengembangan wellness tourism. Hasil penelitian menunjukkan bahwa kawasan pecinan Sungailiat memiliki karakter ruang yang mendukung pengalaman wisata berbasis wellbeing melalui suasana kawasan yang tenang, walkability, interaksi sosial masyarakat, kuliner tradisional, serta keberadaan bangunan heritage dan aktivitas budaya lokal. Elemen slow living dan cultural experience terbentuk melalui aktivitas keseharian masyarakat dan identitas budaya kawasan sehingga kawasan ini berpotensi dikembangkan sebagai destinasi wellness  tourism  berbasis  budaya  dan  pariwisata.

The development of global tourism trends has shown a shift in tourist preferences toward more authentic, personal, and wellbeing-oriented travel experiences. In this context, wellness tourism has developed as a form of tourism that emphasizes physical, mental, and emotional health through meaningful travel experiences. This study aimed to explore the potential of wellness tourism based on slow living and cultural experience in the Chinatown area of Sungailiat, Bangka, particularly along S. Parman Street. The study employed an exploratory qualitative approach through field observations, in-depth interviews, documentation, and literature review. The data were analyzed descriptively by identifying elements of slow living, cultural experience, and the potential development of wellness tourism within the study area. The findings indicated that the Chinatown area of Sungailiat possessed spatial characteristics that supported wellbeing-based tourism experiences through a relatively calm atmosphere, walkability, social interaction among local communities, traditional culinary activities, as well as the presence of heritage buildings and local cultural activities. Elements of slow living and cultural experience were reflected in the daily activities of the community and the cultural identity of the area. Therefore, the area had the potential to be developed as a cultural-based wellness tourism destination within the framework of sustainable tourism.