VISUALISASI DOKUMENTER PENGARUH KOPI KAFE TERHADAP PRODUKTIVITAS PEKERJA KREATIF GENERASI Z

Abstract

Generation Z creative workers increasingly choose cafes as alternative workspaces while integrating coffee into their daily routines. This study aims to explain how coffee in cafes influences the productivity and creativity of Generation Z creative workers, presented in the form of a documentary video. The research methodology employs a descriptive qualitative approach utilizing ethnography, limited participant observation, and semi-structured interviews with creative workers, baristas, and cafe managers at Mutu Loka, Seinkiri, and Tomoro Coffee. The creative design process follows a Design Thinking framework, encompassing empathy, problem definition, ideation, prototyping, and testing phases. Findings indicate that coffee serves as a booster for concentration and energy, as well as a work ritual that mentally prepares individuals, improves mood, and helps overcome creative blocks. The cafe atmosphere, supporting facilities, and social interactions further enhance motivation, collaboration, and the creative process. The final outcome is a 25-minute documentary video adopting a narrative-expository and observational approach based on the "Ritual and Space" concept. These findings suggest that coffee consumption and cafe environments combined form an effective work ecosystem that actively fosters the productivity and creativity of Generation Z.

ABSTRAK

Pekerja kreatif Generasi Z semakin memilih kafe sebagai ruang kerja alternatif sekaligus mengintegrasikan kopi ke dalam rutinitas harian. Penelitian ini bertujuan menjelaskan pengaruh minuman kopi di kafe terhadap produktivitas dan kreativitas pekerja kreatif Generasi Z, yang kemudian disajikan dalam bentuk video dokumenter. Metodologi penelitian menggunakan pendekatan kualitatif deskriptif dengan etnografi, observasi partisipatif terbatas, serta wawancara semi-terstruktur bersama pekerja kreatif, barista, dan pengelola kafe di Mutu Loka, Seinkiri, dan Tomoro Coffee. Proses perancangan karya menerapkan pendekatan Design Thinking melalui tahapan empati, definisi masalah, eksplorasi ide, pembuatan prototipe, dan pengujian. Temuan penelitian menunjukkan bahwa kopi berfungsi sebagai pemacu konsentrasi dan energi, sekaligus ritual kerja yang mempersiapkan mental, memperbaiki mood, dan mengatasi kebuntuan ide. Atmosfer kafe, fasilitas pendukung, serta interaksi sosial turut memperkuat motivasi, kolaborasi, dan proses kreatif. Karya akhir berupa video dokumenter berdurasi sekitar 25 menit berpola naratif-ekspositoris dan observatoris berlandaskan konsep “Ritual dan Ruang”. Penemuan ini mengindikasikan bahwa konsumsi kopi dan lingkungan kafe secara terpadu membentuk ekosistem kerja yang efektif mendukung produktivitas maupun kreativitas Generasi Z.