PERANCANGAN WEBSITE SEBAGAI MEDIA PROMOSI OUTLET EVERY MART BANDARA HUSEIN SASTRANEGARA BANDUNG
DOI:
https://doi.org/10.51977/wacadesain.v3i2.915Keywords:
Website, Wordpress, Ritel, Promosi, PerancanganAbstract
Perkembangan dunia internet sekarang ini sangat pesat dan telah menuntut banyak orang untuk memanfaatkan dunia maya dalam setiap aktifitasnya di dunia nyata. Salah satu usaha yang ditempuh perusahaan dalam memenangkan persaingan yaitu dengan menggunakan internet sebagai media informasi yang lengkap dan akurat. Metode perancangan yang dilakukan adalah observasi langsung ke outlet Every Mart dan wawancara yang ditujukan kepada manager operasionalnya. Didukung dengan data sekunder yaitu studi pustaka, internet dan dokumentasi. Dari data wawancara dengan manager outlet Every Mart penulis dapat menyimpulkan hasil yaitu dengan perancangan website untuk mencapai tujuan mempromosikan outlet Every Mart dengan metode pembuatannya menggunakan WordPress agar pengelolaannya sangat mudah bukan hanya itu biaya yang dikeluarkan juga hemat. Media ini dipilih karena dapat mensosialisasikan outlet Every Mart dikalangan luas dengan cara yang lebih efektif walaupun dengan mengeluarkan biaya yang sangat hemat.
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