PENGARUH SALES PROMOTION DAN PERSONAL SELLING TERHADAP CUSTOMER RETENTION PENGGUNA INDIHOME DI PT TELKOM KANTOR CABANG UJUNG BERUNG BANDUNG

##plugins.themes.academic_pro.article.main##

Hening Pratiwi
Wulan Yuliyana
Yunika Komalasari
Feti Fatimah Maulyan

Abstract

ABSTRACT


Indihome (Indonesia Digital Home) is a triple play service from PT Telkom products in the form of an information telecommunications service package.Customer retention is a sales activity carried out by an organization in retaining customers. The purpose of this research was to determine how the effect of sales promotion and personal selling to customer retention of Indihome users at PT Telkom Ujung Berung Branch Office Bandung. The sample used in this research were 100 respondents with a non probability sampling technique. The data obtained were analyzed using SPSS version 20 and the techniques of data analysis used descriptive and verification method.The result of research concluded that both has a positive and significant effect in customer retention. Simultaneously sales promotion and personal selling significant influence the customer retention.

##plugins.themes.academic_pro.article.details##

How to Cite
Pratiwi, H., Yuliyana, W., Komalasari, Y., & Maulyan, F. F. (2022). PENGARUH SALES PROMOTION DAN PERSONAL SELLING TERHADAP CUSTOMER RETENTION PENGGUNA INDIHOME DI PT TELKOM KANTOR CABANG UJUNG BERUNG BANDUNG. Jurnal Sains Manajemen, 4(2), 94-99. https://doi.org/10.51977/sainsm.v4i2.686

References

Adi Suparwo, Ratna Deli.S. 2017. “Pelaksanaan Personal Selling Dalam Pengaruhnya Terhadap Keputusan Pembelian Polis Asuransi.” Ecodemica 1(2): 242–51.
Dipayanti, Kris. 2018. “Pengaruh Promosi Penjualan Dan Personal Selling Terhadap Keputusan Pembelian Konsumen Pada Pt . Giant Extra Pamulang.” Jurnal Pemasaran Kompetitif 2(1): 30–49.
Erika Puspitasari. 2019. “Pengaruhpersonal Selling Produk Indihome Terhadap Keputusan Pembelian DI PT. TELEKOMUNIKASI INDONESIA RAJAWALI WITEL BANDUNG BARAT.” Journal of Chemical Information and Modeling 53(9): 1689–99.
Fauziah, Uul Ulfah, Achyar Eldine, and Syahlan A Sume. 2019. “Sales Promotion Dan Harga Terhadap Volume Penjualan.” Manager : Jurnal Ilmu manajemen 2(1): 145.
Hardjanti, A., and D. Amalia. 2014. “Pengaruh Customer Service Quality, Customer Perceived Value, Customer Satisfaction, Customer Trust Dan Switching Barriers Terhadap Customer Retention.” Jurnal Ekonomi Universitas Esa Unggul 5(1): 17898.
Radjapati, Tifanny Yulianti et al. 2018. “Pengaruh Periklanan, Promosi Penjualan Dan Personal SellingTerhadap Keputusan Pembelian Kartu Telkomsel Di Tobelo.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 6(4).
Sari, Widya, Universitas Prima Indonesia, Kualitas Produk, and Keputusan Pembelian. 2018. “Pengaruh Personal Selling Dan Kualitas Produk Terhadap Keputusan Pembelian Fitting Pipa ( Elbow ) Pada PT . Sekawan Abadi Teknik Medan.” 7(2): 128–38.
Suparwo, Adi, and Didin Syarifuddin. 2017. “Membangun Kepuasan Pelanggan Serta Komunikasi Lisan.” Jurnal Ecodemica vol.1 No.1(ISSN: 2355-0295): 127–38. http://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica/article/view/1829/pdf.
Trisnawati, Ninin, and Harini Abrilia Setyawati. 2020. “Pengaruh Customer Loyalty Program Serta Service Recovery Terhadap Customer Satisfaction Dan Customer Retention.” Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 2(3): 491–503.
Wibowo, Semn, and Diah Dharmayanti. 2019. “Analisa Pengaruh Content Marketing Terhadap Customer Retention Dengan Brand Experience Dan Customer Engagement Sebagai Variabel Intervening Pada Pengguna Rokok Gudang Garam Di Surabaya.” Journal of Chemical Information and Modeling 53(9): 1689–99.

Most read articles by the same author(s)