THE SERVICE MANAGEMENT TRIANGLE
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Abstract
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References
Gilmore, A. (2003). Services marketing and management. Sage: London.
Grönroos, C. (1996). Relationship marketing logic. Asia-Australia marketing journal, 4(1), 7-18.
Christopher Lovelock and Lauren Wright. (1996). Principle Service Marketing and Management,Prentice Hall. USA.
Manfred Bruhn and Dominik Georgi. (2006). Services marketing : managing the service value chain, Pearson Education Limited,England.
Marie-Luise Guzzoni. (2005). Models of Service Marketing Bachelor Tesis. Institution of Business Administration. Lunds Universitet.
Peter Mudie and Angela Pirrie. (2006). Services Marketing Management Services Marketing Management. Elsevier Linacre House. Jordan Hill. Oxford.
Philip Kotler. (2001). A Framework for Marketing Management. Prentice Hall. USA
Grönroos, C. (1996). Relationship marketing logic. Asia-Australia marketing journal, 4(1), 7-18.
Christopher Lovelock and Lauren Wright. (1996). Principle Service Marketing and Management,Prentice Hall. USA.
Manfred Bruhn and Dominik Georgi. (2006). Services marketing : managing the service value chain, Pearson Education Limited,England.
Marie-Luise Guzzoni. (2005). Models of Service Marketing Bachelor Tesis. Institution of Business Administration. Lunds Universitet.
Peter Mudie and Angela Pirrie. (2006). Services Marketing Management Services Marketing Management. Elsevier Linacre House. Jordan Hill. Oxford.
Philip Kotler. (2001). A Framework for Marketing Management. Prentice Hall. USA