Pentingnya Kualitas Website Dalam Meningkatkan Perilaku Pembelian Konsumen Secara Online
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Aug 15, 2019
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas website terhadap EWOM dan Online Impuls Buying pada mahasiswa di provinsi DKI Jakarta. Jenis penelitian asosiatif dengan jumlah responden 100 orang. Teknik pengambilan sampel adalah metode purposive sampling. Structural Equation Model (SEM) digunakan untuk menganalisis data. Berdasarkan model yang diusulkan, kualitas website ditemukan berpengaruh signifikan dan positif terhadap EWOM dan Online Impuls Buying pada mahasiswa. Adapun kebaruan pada penelitian ini, Online Impuls Buying pada mahasiswa saat mengunjungi e-commerce sangat dipengaruhi oleh kualitas website dan kualitas website mempengaruhi mereka melakukan EWOM.
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How to Cite
Widianingrum, E., & Purnama Alamsyah, D. (2019). Pentingnya Kualitas Website Dalam Meningkatkan Perilaku Pembelian Konsumen Secara Online. Jurnal Sains Manajemen, 1(1), 96-107. https://doi.org/10.51977/jsm.v1i1.96
References
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Akram, U., Hui, P., Kaleem Khan, M., Tanveer, Y., Mehmood, K., & Ahmad, W. (2018). How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and Logistics, 30(1), 235–256. https://doi.org/10.1108/APJML-04-2017-0073
Al-Debei, M., Akroush, M., & Ashouri, M. (2015). Consumer attitudes towards online shopping. Internet Research, 25(5), 707–733. https://doi.org/10.1108/IntR-05-2014-0146
Alwafi, F., & Magnadi, R. H. (2016). PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN BERTRANSAKSI, KEPERCAYAAN TERHADAP TOKO DAN PENGALAMAN BERBELANJA TERHADAP MINAT BELI SECARA ONLINE PADA SITUS JUAL BELI TOKOPEDIA.COM. 5, 1–15.
Aysuna, C., Erdem, S., & Uslu, A. (2015). The Effects of Personality Traits and Website Quality on Online Impulse Buying. Procedia - Social and Behavioral Sciences, 175, 98–105. https://doi.org/10.1016/j.sbspro.2015.01.1179
Baeshen, Y., Al-Karaghouli, W., & Ghoneim, A. (2017). Investigating the effect of website quality on eWOM and customer purchase decision: Third parties hotel websites. ACM International Conference Proceeding Series. https://doi.org/10.1145/S3109761.3109766
Baeshen, Y., Al-Karaghouli, W., & Ghoneim, A. (2017). Investigating the effect of website quality on eWOM and customer purchase decision: Third parties hotel websites. ACM International Conference Proceeding Series, 20(1), 48–55. https://doi.org/10.1145/S3109761.3109766
Cavallero, L. (2016). Website Quality Elements and Online Shopper Behaviour : Adapting the Unified Theory of Acceptance and Use of Technology To Fashion Retailers ’ Websites. (September).
Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017). The state of online impulse-buying research: A literature analysis. Information and Management, 54(2), 204–217. https://doi.org/10.1016/j.im.2016.06.001
Fitri, F. R. (2018). The influence of web quality and sales promotion toward impulse buying behavior with openness personality as moderating variable. Journal of Accounting Management and Economics Vol. 20 No. 1, 20(1), 48-55-9336-8482.
Ha, Y., & Im, H. (2012a). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79–96. https://doi.org/10.1108/09564231211208989
Ha, Y., & Im, H. (2012b). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79–96. https://doi.org/10.1108/09564231211208989
Habibi, A., Hagh, S. G., Bahabadi, M. H., & Hamedani, S. S. (2017). Brand Personality Moderating Effect on Relationship between Website Quality and Online Trust : Malaysian Online Environment Context. 10(11). https://doi.org/10.5539/ass.v10n11p210
Hasanov, J., & Khalid, H. (2015). The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach. Procedia Computer Science, 72, 382–389. https://doi.org/10.1016/j.procs.2015.12.153
Jeko. (2018, May 25). Server Down Saat Flash Sale, Pengguna Tokopedia Meradang. www.liputan6.com. Retrieved from https://www.liputan6.com/tekno/read/3538584/server-down-saat-flash-sale-pengguna-tokopedia-meradang diakses 05 Mei 2019
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Jeong, E., & Shawn, S. (2011). International Journal of Hospitality Management Restaurant experiences triggering positive electronic word-of-mouth ( eWOM ) motivations. International Journal of Hospitality Management, 30(2), 356–366. https://doi.org/10.1016/j.ijhm.2010.08.005
Kana, A. A. (2018, July 31). OPINI : Perilaku Belanja Online Mahasiswa. Www.harianjogja.com. Retrieved from https://opini.harianjogja.com/read/2018/07/31/543/930888/opini-perilaku-belanja-online-mahasiswa diakses 09 Juni 2019
Kim, H., & Niehm, L. S. (2009). The Impact of Website Quality on Information Quality , Value , and Loyalty Intentions in Apparel Retailing. INTMAR, 23(3), 221–233. https://doi.org/10.1016/j.intmar.2009.04.009
Lim, B., Ling, P., & Yazdanifard, R. (2015). What Internal and External Factors Influence Impulsive Behavior in online Shopping? Global Journal of Management and Business Research: E Marketing, 15(5), 2–9. Retrieved from https://globaljournals.org/GJMBR_Volume15/3-What-Internal-and-External.pdf
Liu, C., Hsu, K., Biochemical, N., & Company, T. (2017). Key factors in impulse buying: evidence from taiwan. Global Journal of Business Research, 11(3), 73–86.
Muttaqin. (2018, November 22). Perubahan Gaya Hidup dengan Hadirnya Belanja Online. Www.kompasiana.com. Retrieved from https://www.kompasiana.com/muttaqin98/5bf612c412ae9465b55d5094/perubahan-gaya-hidup-dengan-hadirnya-belanja-online-onlie-shop diakses 01 Mei 2019
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: Alfabeta.
Tashandra, N. (2018, March 22). 80 Persen Konsumen Belanja Online Orang Muda dan Wanita. Www.kompas.com. Retrieved from https://lifestyle.kompas.com/read/2018/03/22/155001820/80-persen-konsumen-belanja-online-orang-muda-dan-wanita diakses 01 Mei 2019
Verhagen, T., & Van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information and Management, 48(8), 320–327. https://doi.org/10.1016/j.im.2011.08.001
Verplanken, B. A. S., & Herabadi, A. (2001). Individual Differences in Impulse Buying Tendency : Feeling and no Thinking. 83(May), 71–83.
Wu, I. L., Chen, K. W., & Chiu, M. L. (2016). Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users. International Journal of Information Management, 36(3), 284–296. https://doi.org/10.1016/j.ijinfomgt.2015.11.015
Yang, K., Li, X., Kim, H. J., & Kim, Y. H. (2015). Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation. Journal of Retailing and Consumer Services, 24(C), 1–9. https://doi.org/10.1016/j.jretconser.2015.01.008
Yustiani, R., Yunanto, R., Manajemen, P. S., Studi, P., Akuntansi, K., Indonesia, U. K., & Barat, J. (2017). Ilmiah Komputer dan PERAN MARKETPLACE SEBAGAI ALTERNATIF BISNIS DI ERA Ilmiah Komputer dan. 6(2).
Yusuf, A. S., Che Hussin, A. R., & Busalim, A. H. (2018). Influence of e-WOM engagement on consumer purchase intention in social commerce. Journal of Services Marketing, 32(4), 493–504. https://doi.org/10.1108/JSM-01-2017-0031
Aina. (2016). Kelebihan dan Kekurangan Tokopedia yang Wajib Diketahui. Portal-Uang.com. Retrieved from https://portal-uang.com/2016/12/kelebihan-dan-kekurangan-tokopedia-wajib-diketahui.html
Akram, U., Hui, P., Kaleem Khan, M., Tanveer, Y., Mehmood, K., & Ahmad, W. (2018). How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and Logistics, 30(1), 235–256. https://doi.org/10.1108/APJML-04-2017-0073
Al-Debei, M., Akroush, M., & Ashouri, M. (2015). Consumer attitudes towards online shopping. Internet Research, 25(5), 707–733. https://doi.org/10.1108/IntR-05-2014-0146
Alwafi, F., & Magnadi, R. H. (2016). PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN BERTRANSAKSI, KEPERCAYAAN TERHADAP TOKO DAN PENGALAMAN BERBELANJA TERHADAP MINAT BELI SECARA ONLINE PADA SITUS JUAL BELI TOKOPEDIA.COM. 5, 1–15.
Aysuna, C., Erdem, S., & Uslu, A. (2015). The Effects of Personality Traits and Website Quality on Online Impulse Buying. Procedia - Social and Behavioral Sciences, 175, 98–105. https://doi.org/10.1016/j.sbspro.2015.01.1179
Baeshen, Y., Al-Karaghouli, W., & Ghoneim, A. (2017). Investigating the effect of website quality on eWOM and customer purchase decision: Third parties hotel websites. ACM International Conference Proceeding Series. https://doi.org/10.1145/S3109761.3109766
Baeshen, Y., Al-Karaghouli, W., & Ghoneim, A. (2017). Investigating the effect of website quality on eWOM and customer purchase decision: Third parties hotel websites. ACM International Conference Proceeding Series, 20(1), 48–55. https://doi.org/10.1145/S3109761.3109766
Cavallero, L. (2016). Website Quality Elements and Online Shopper Behaviour : Adapting the Unified Theory of Acceptance and Use of Technology To Fashion Retailers ’ Websites. (September).
Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017). The state of online impulse-buying research: A literature analysis. Information and Management, 54(2), 204–217. https://doi.org/10.1016/j.im.2016.06.001
Fitri, F. R. (2018). The influence of web quality and sales promotion toward impulse buying behavior with openness personality as moderating variable. Journal of Accounting Management and Economics Vol. 20 No. 1, 20(1), 48-55-9336-8482.
Ha, Y., & Im, H. (2012a). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79–96. https://doi.org/10.1108/09564231211208989
Ha, Y., & Im, H. (2012b). Role of web site design quality in satisfaction and word of mouth generation. Journal of Service Management, 23(1), 79–96. https://doi.org/10.1108/09564231211208989
Habibi, A., Hagh, S. G., Bahabadi, M. H., & Hamedani, S. S. (2017). Brand Personality Moderating Effect on Relationship between Website Quality and Online Trust : Malaysian Online Environment Context. 10(11). https://doi.org/10.5539/ass.v10n11p210
Hasanov, J., & Khalid, H. (2015). The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach. Procedia Computer Science, 72, 382–389. https://doi.org/10.1016/j.procs.2015.12.153
Jeko. (2018, May 25). Server Down Saat Flash Sale, Pengguna Tokopedia Meradang. www.liputan6.com. Retrieved from https://www.liputan6.com/tekno/read/3538584/server-down-saat-flash-sale-pengguna-tokopedia-meradang diakses 05 Mei 2019
Jemad, L., & Utami, L. S. (2018, May 25). #RamadhanExtra Bikin Tokopedia Ngadat, Pengguna Kecewa. Www.suara.com. Retrieved from https://www.suara.com/tekno/2018/05/25/174625/ramadanextra-bikin-tokopedia-ngadat-pengguna-kecewa diakses 01 Mei 2019
Jeong, E., & Shawn, S. (2011). International Journal of Hospitality Management Restaurant experiences triggering positive electronic word-of-mouth ( eWOM ) motivations. International Journal of Hospitality Management, 30(2), 356–366. https://doi.org/10.1016/j.ijhm.2010.08.005
Kana, A. A. (2018, July 31). OPINI : Perilaku Belanja Online Mahasiswa. Www.harianjogja.com. Retrieved from https://opini.harianjogja.com/read/2018/07/31/543/930888/opini-perilaku-belanja-online-mahasiswa diakses 09 Juni 2019
Kim, H., & Niehm, L. S. (2009). The Impact of Website Quality on Information Quality , Value , and Loyalty Intentions in Apparel Retailing. INTMAR, 23(3), 221–233. https://doi.org/10.1016/j.intmar.2009.04.009
Lim, B., Ling, P., & Yazdanifard, R. (2015). What Internal and External Factors Influence Impulsive Behavior in online Shopping? Global Journal of Management and Business Research: E Marketing, 15(5), 2–9. Retrieved from https://globaljournals.org/GJMBR_Volume15/3-What-Internal-and-External.pdf
Liu, C., Hsu, K., Biochemical, N., & Company, T. (2017). Key factors in impulse buying: evidence from taiwan. Global Journal of Business Research, 11(3), 73–86.
Muttaqin. (2018, November 22). Perubahan Gaya Hidup dengan Hadirnya Belanja Online. Www.kompasiana.com. Retrieved from https://www.kompasiana.com/muttaqin98/5bf612c412ae9465b55d5094/perubahan-gaya-hidup-dengan-hadirnya-belanja-online-onlie-shop diakses 01 Mei 2019
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: Alfabeta.
Tashandra, N. (2018, March 22). 80 Persen Konsumen Belanja Online Orang Muda dan Wanita. Www.kompas.com. Retrieved from https://lifestyle.kompas.com/read/2018/03/22/155001820/80-persen-konsumen-belanja-online-orang-muda-dan-wanita diakses 01 Mei 2019
Verhagen, T., & Van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information and Management, 48(8), 320–327. https://doi.org/10.1016/j.im.2011.08.001
Verplanken, B. A. S., & Herabadi, A. (2001). Individual Differences in Impulse Buying Tendency : Feeling and no Thinking. 83(May), 71–83.
Wu, I. L., Chen, K. W., & Chiu, M. L. (2016). Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users. International Journal of Information Management, 36(3), 284–296. https://doi.org/10.1016/j.ijinfomgt.2015.11.015
Yang, K., Li, X., Kim, H. J., & Kim, Y. H. (2015). Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation. Journal of Retailing and Consumer Services, 24(C), 1–9. https://doi.org/10.1016/j.jretconser.2015.01.008
Yustiani, R., Yunanto, R., Manajemen, P. S., Studi, P., Akuntansi, K., Indonesia, U. K., & Barat, J. (2017). Ilmiah Komputer dan PERAN MARKETPLACE SEBAGAI ALTERNATIF BISNIS DI ERA Ilmiah Komputer dan. 6(2).
Yusuf, A. S., Che Hussin, A. R., & Busalim, A. H. (2018). Influence of e-WOM engagement on consumer purchase intention in social commerce. Journal of Services Marketing, 32(4), 493–504. https://doi.org/10.1108/JSM-01-2017-0031