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https://ejurnal.ars.ac.id/index.php/JIIP <p align="justify"><strong>Jurnal Kajian Pariwisata (Journal of Tourism)</strong> is a result of research which is in line with current circumstances and conditions of developing global tourism environment. The application of theories and scientific studies in the field of tourism, coupled with the compilation of multidimensional and multidisciplinary critical analyses of tourism, represents a significant contribution to the field. The journal is published twice a year, in April and September. Jurnal Kajian Pariwisata is published online in accordance with the recommendations of LIPI in Decree <a href="https://issn.brin.go.id/terbit/detail/1567560375">No. 0005.26862522/JI.3.1/SK.ISSN/2019.09. 19</a> (from issue Vol.1, No.1, April 2019 onwards)</p> <p align="justify">A statement letter from the General Directorate of Higher Education, Research and Technology certifies that the Kajian Pariwisata journal has been approved at the fifth stage of Indonesia's National System of Research and Technology Assessment (<strong>SINTA 5</strong>).</p> <p align="justify">It is hoped that Kajian Pariwisata Journal will become a portal for disseminating a range of scientific applications relevant to tourism development, both nationally and internationally.</p> <p align="justify">E-ISSN 2686-2522</p> LPPM STP ARS Internasional en-US Jurnal Kajian Pariwisata 2686-2522 <p style="text-align: left;"><a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons Licence"></a><br>This work is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.&nbsp;</p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;">&nbsp;</p> https://ejurnal.ars.ac.id/index.php/JIIP/article/view/2029 <p><em>Business tourism, particularly the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, has played a crucial role in enhancing the competitiveness of tourism destinations. This study analyzed the role of business tourism in strengthening Medan’s destination competitiveness from the perspective of students in the Tourism Study Program at Universitas Katolik Santo Thomas. A <strong>mixed-methods</strong> approach was employed, combining quantitative surveys with students and qualitative interviews with industry practitioners and academics. The findings indicated that while Medan’s MICE infrastructure is relatively adequate, it remains suboptimal for attracting large-scale international events. The destination’s promotional strategies were found to be ineffective, and stakeholder collaboration lacked cohesion. Students were identified as having significant potential to support business tourism digitalization through technology-driven marketing innovations. The <strong>ABDIK</strong> (Business Tourism Digital Activation by Students) concept was introduced as a novel approach to empower students in MICE development. The study concluded that business tourism is a strategic driver for destination competitiveness but requires stronger synergy among the government, industry, academia, and local communities to achieve sustainable growth.</em></p> Rahmad Kurnia Abdik Nasution Sitti Nurlaeli Copyright (c) 2025 Jurnal Kajian Pariwisata https://creativecommons.org/licenses/by-sa/4.0 2025-04-30 2025-04-30 7 1 1 8 10.51977/jiip.v7i1.2029 https://ejurnal.ars.ac.id/index.php/JIIP/article/view/1965 <p>Lonjakan kunjungan wisatawan ke Tanah Lot, Bali, menimbulkan tantangan dalam pengelolaan sampah dan pencemaran lingkungan. Penelitian ini bertujuan untuk mengkaji strategi pengelolaan sampah, perilaku wisatawan, dan keterlibatan masyarakat lokal dalam upaya menjaga kebersihan lingkungan. Objek dalam penelitian ini adalah wisatawan domestik dan asing, serta masyarakat lokal di kawasan Tanah Lot. Variabel yang diteliti meliputi infrastruktur pengelolaan sampah, kesadaran lingkungan wisatawan, dan partisipasi masyarakat. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui wawancara terhadap 10 wisatawan, 1 pengelola, serta observasi dan dokumentasi lapangan. Hasil penelitian menunjukkan dominasi sampah plastik sekali pakai, infrastruktur yang belum merata, dan rendahnya kesadaran lingkungan wisatawan lokal dibandingkan wisatawan asing. Partisipasi masyarakat lokal dinilai masih minim, sehingga perlu ditingkatkan melalui edukasi dan program berbasis komunitas. Rekomendasi penelitian ini meliputi peningkatan fasilitas pemilahan sampah, media edukasi, serta kolaborasi lintas pihak untuk menciptakan pengelolaan sampah yang berkelanjutan dan mendukung kualitas wisata di Tanah Lot.</p> Rizkya Tri Dona Ananda Kesit Hadi Baskara Sidik Rivadul Azgya Nazwa Nurihzany Rivita Shafa Milani Nabiila Dyanta Fitri Rahmafitria Hyldan Natawiguna Copyright (c) 2025 Jurnal Kajian Pariwisata https://creativecommons.org/licenses/by-sa/4.0 2025-05-02 2025-05-02 7 1 9 20 10.51977/jiip.v7i1.1965