Preferensi Masyarakat Terhadap Potensi Maskot Wisata di Kota Sukabumi Provinsi Jawa Barat
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Abstract
The mascot is the personification of an object that you want to represent and has important value in tourism as part of city branding. The mascot is related to regional identity and is widely known by the public. The research aims to identify the potential of maskots and people's preferences for mascots in Sukabumi City. The research was conducted in February-June 2021 with the stages of (1) identifying potential maskots, (2) direct observation, and (3) identifying preferences through a questionnaire with a likert scale of 1-4 from 263 respondents from the people of Sukabumi City. There were 30 potential mascot objects identified, consisting of 12 culinary objects, eight building objects, seven flora objects, and three transportation objects. All of these objects can still be found and are in the Sukabumi City. Overall, the highest preference for tourism mascot potential was mochi (????̅=3.75; n=256) while the lowest was the Post Office (????̅=2.48; n=192).
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
Kurnia, I., Munajat, C. P. R., & Untari, R. (2023). Preferensi Masyarakat Terhadap Potensi Maskot Wisata di Kota Sukabumi Provinsi Jawa Barat. Jurnal Kajian Pariwisata, 5(1), 47-56. https://doi.org/10.51977/jiip.v5i1.952
References
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Agapito, D., Oom do Valle, P., & da Costa Mendes, J. (2013). The cognitive-affective-conative model of destination image: A confirmatory analysis. Journal of Travel and Tourism Marketing, 30(5), 471–481. https://doi.org/10.1080/10548408.2013.803393
Akbar, A. T., & Pangestuti, E. (2017). Peran kuliner dalam meningkatkan citra destinasi pariwisata Taman Nasional Bromo Tengger Semeru. Jurnal Administrasi Bisnis, 50(1), 153–159. http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/1959
Almerico, G. M. (2014). Food and identity: Food studies, cultural, and personal identity. Journal of International Business and Cultural Stuedies, 8, 1–7. http://www.aabri.com/manuscripts/141797.pdf
Amelina, W., Samsudin, A., & Ramdan, A. M. (2020). Minat beli ulang berdasarkan customer experience dan customer satisfaction. BUDGETING : Journal of Business, Management and Accounting, 2(1), 325–334. https://doi.org/10.31539/budgeting.v2i1.1759
Arjuna, D., & Muthi’ah, W. (2019). Kajian representasi maskot DKI Jakarta “Elang Bondol” dalam media (Studi kasus “Momo” - Asian Para Games 2018). Narada : Jurnal Desain Dan Seni, 6(3), 425. https://doi.org/10.22441/narada.2019.v6.i3.007
Budiman, I. T. R., Rondonuwu, D. M., & Tungka, A. E. (2018). Analisis elemen-elemen pembentuk citra kota di Kawasan Perkotaan Tahuna, Kabupaten Kepulauan Sangihe. Jurnal Spasial, 5(2), 190–199.
Chang, E. Y. L. (2017). Let the Yuru-Chara do the job: Japan’s mascot character frenzy and its Socioeconomic implications. Mirai. Estudios Japoneses, 1(1), 237–252.
Crossley, É. (2020). Japanese animal tourism and the Kawaii (Cute) aesthetic. Scope, 2020(19), 65–71. https://doi.org/10.34074/scop.1019013
Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat. (2020). Jumlah Kunjungan Wisatawan ke Obyek Wisata Menurut Kabupaten/Kota di Provinsi Jawa Barat Tahun 2020. Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat.
Dong, W., Xiang, C., Kamaruddin, A. Y., Kamaruzaman, S., & Ali, S. (2022). The influence of humanistic elements in the mascot " Bing Dwen Dwen " of the Olympic Winter Games Beijing 2022 on Chinese consuming behavior. Specialusis Ugdymas, 1(43), 4933–4949. https://www.sumc.lt/index.php/se/article/view/614
Gunawan, P. A., & Kunto, Y. S. (2022). Pengaruh brand image dan nutrition label terhadap keputusan pembelian mie instan lemonilo: Efek moderasi orientasi makanan sehat. Jurnal Manajemen Pemasaran, 16(1), 48–56. https://doi.org/10.9744/pemasaran.16.1.48-56
Hanif, A., Kusumawati, A., & Mawardi, M. K. (2016). Pengaruh citra destinasi terhadap kepuasan wisatawan serta dampaknya terhadap loyalitas wisatawan (Studi pada wisatawan nusantara yang berkunjung ke Kota Batu). Jurnal Administrasi Bisnis, 38(1), 44–52.
Hartanti, N. B. (2014). Karakter streetscape sebagai pembentuk identitas kota Bogor. Seminar Nasional Riset Arsitektur Dan Perencanaan (SERAP) 3, 2, 8. http://libprint.trisakti.ac.id/id/eprint/464
Hayati, R. (2014). Pemanfaatan bangunan bersejarah sebagai wisata warisan budaya di Kota Makassar. Jurnal Master Pariwisata (JUMPA), 01(1), 1–42. https://doi.org/10.24843/jumpa.2014.v01.i01.p01
Hermanto, Y. A. L., Rabani, R., & Pujiyanto. (2020). Dinoyo’s ceramic mascot as a support of brand identity. International Conference on Art, Education and Cultural Studies, 503–513. https://doi.org/10.18502/kss.v4i12.7623
Irawan, H., Santosa, Y. B. P., & Hidayat, A. (2022). Museum Gedung Pegadaian Sukabumi sebagai sarana wisata edukasi sejarah. Jurnal Artefak, 9(2), 103. https://doi.org/10.25157/ja.v9i2.8381
Jhalugilang, P. (2018). Maskot Asian games 2018 sebagai sebuah brand dan pemanfaatan media sosial dalam memperkuat brand. Komunikologi: Jurnal Ilmiah Ilmu Komunikasi., 15(2), 102–109.
Kamus Besar Bahasa Indonesia. (2022). Maskot. https://kbbi.kemdikbud.go.id/
Kochhar, D., & Singh, P. P. (2019). Psychological impact of a brand mascot in customer’s purchase decision. International Journal of Recent Technology and Engineering (IJRTE), 7(6S5), 265–268.
Kongdee, N., Prapawong, S., & Jintapitak, M. (2020). The designing of institute’s educational mascots for brand identity. Advances in Science, Technology and Engineering Systems, 5(6), 1759–1777. https://doi.org/10.25046/AJ0506210
Kraak, V. I., & Story, M. (2015). Influence of food companies’ brand mascots and entertainment companies’ cartoon media characters on children’s diet and health: A systematic review and research needs. Obesity Reviews, 16(2), 107–126. https://doi.org/10.1111/obr.12237
Kusuma, P., & Widiatmoko, D. (2018). City mascot as a supporting force in city imaging. Advances in Economics, Business and Management Research, 41(BCM 2017), 388–394. https://doi.org/10.2991/bcm-17.2018.77
Laba, I. N. (2018). A content analysis of media information exposure on tourism destination image. Journal of Business on Hospitality and Tourism, 4(1), 80. https://doi.org/10.22334/jbhost.v4i1.114
Lauwrentius, S., Fianto, A. Y. A., & Yosep, S. P. (2015). Penciptaan city branding melalui maskot sebagai upaya mempromosikan Kabupaten Lumajang. Jurnal Art Nouveau, 4(2), 162–171. https://jurnal.dinamika.ac.id/index.php/ArtNouveau/article/view/974
Lindström, K. (2019). Classic and cute: Framing biodiversity in Japan through rural landscapes and mascot characters. Popular Communication, 17(3), 233–251. https://doi.org/10.1080/15405702.2019.1567735
Long, Z. (2019). Japan’s next top mascot: An analysis of the use of character marketing and commercial cute in Japan. Wittenberg University East Asian Studies Journal, 43, 24–44. https://wittprojects.net/ojs/index.php/wueasj/article/view/192
Mariati, M., & Andreas, A. (2022). Delapan tradisi dalam makanan sebagai identitas Etnis Tionghoa Kota Tanjungpinang. Jurnal Muara Ilmu Sosial, Humaniora, Dan Seni, 6(1), 293–302. https://doi.org/10.24912/jmishumsen.v6i1.13386.2022
Nastabiq, M., & Soesanto, H. (2021). The effect of destination attractiveness, destination service quality and tourist satisfaction on the intention of revisit to Kota Lama Semarang. International Journal of Economics, Business and Accounting Research (IJEBAR), 2021(2), 342–353. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Noor, Y. M., Hong, L. M., Nasharuddin, F. M., Hong, K. M., & Aziz, N. (2018). The factor influencing customer preference towards international food and beverage franchise in Malaysia. International Journal of Accounting, 3(12), 25–33. www.ijafb.com
Novica, D. R., Hidayat, I. K., & Sutrisno, A. A. (2020). Aesthetic of cuteness dimensions in Malang City Mascot. KnE Social Science, 2020, 162–171. https://doi.org/10.18502/kss.v4i12.7592
Prabangkara, H. S. (2018). Kuliner Yogyakarta, dari identitas ke komoditas. Lensa Budaya, 13(2), 110–122. https://doi.org/10.34050/jlb.v13i2.5315
Priyanto, R., & Suryana. (2019). Membangun brand destination Kampung Rajut Binong Jati sebagai tujuan wisata belanja produk rajutan di Kota Bandung. Jurnal Kajian Pariwisata, 1(1), 31–43. http://ejurnal.ars.ac.id/index.php/JIIP/article/view/108
Purnengsih, I., & Kholisya, U. (2019). Representasi Kosmologi Jawa Pada Gapura Kontemporer. 19(1), 113.
Qiu, G. (2022). Research on tourism brand mascot promotion. Proceedings of Business and Economic Studies, 5(4), 94–99. https://doi.org/10.26689/pbes.v5i4.4155
Rizki, R. S., & Nurani, N. (2019). Word of mouth terhadap keputusan berkunjung di Tahura Ir. H. Djuanda. Jurnal Riset Bisnis Dan Manajemen, 12(1), 43. https://doi.org/10.23969/jrbm.v12i1.1525
Soltani, A., Pieters, J., Young, J., & Sun, Z. (2018). Exploring city branding strategies and their impacts on local tourism success, the case study of Kumamoto Prefecture, Japan. Asia Pacific Journal of Tourism Research, 23(2), 158–169. https://doi.org/10.1080/10941665.2017.1410195
Tetiana, F. (2022). Maskot as a tool of image formation. Obraz, 1(38), 6–19. https://doi.org/10.21272/Obraz.2022.1(38)-6-19
Utami, S. (2018). Kuliner sebagai identitas budaya: Perspektif komunikasi lintas budaya. CoverAge: Journal of Strategic Communication, 8(2), 36–44. https://doi.org/10.35814/coverage.v8i2.588
Wattanacharoensil, W., Kantamara, S., & Muangasame, K. (2021). An investigation of the Kumamon and Sukjai mascots on destination branding. Journal of Place Management and Development, 14(2), 201–221. https://doi.org/https://doi.org/10.1108/JPMD-11-2019-0095
Wattanarak, S., & Kheakao, J. (2019). The use of mascots in marketing communication to promote tourism in Thailand: A case study of The Northern Provinces. 112–118. https://doi.org/10.33422/ics21.2019.07.375
Wattanarak, S., Kheokao, J., & Pichetphan, A. (2021). An analysis of the communication of Provincial Identities in mascots to promote tourism in Thailand. Jurnal Komunikasi Pembangunan, 19(01), 1–12. https://doi.org/10.46937/19202133399
Widyastuti, Y. E. (1993). Flora-Fauna Maskot Nasional dan Propinsi. Penerbit Swadaya.
Wiratmo, T. G., Grahita, B., Maslan, R., Fadillah, F., & Ratri, D. (2021). A framework to design mascot character as supporting tool for City Branding based on Yuru-Chara concept. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 7(01), 01–12. https://doi.org/10.33633/andharupa.v7i01.4379
Yacob, D. W. U. (2017). Naskah Sumber Arsip Moda Transportasi Tradisional. Arsip Nasional Republik Indonesia.
Young, Y. E. (2012). City branding and urban tourism : A case study of Seoul and Taipei. In 6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 1–10.
Zainuddin, Z. (2015). Krisis identitas bangunan di Kota Banda Aceh. Jurnal Arsitekno, 5(5), 23. https://doi.org/10.29103/arj.v5i5.1224
Zhang, Y. (2015). The impact of brand image cn Consumer behavior: A literature review. Open Journal of Business and Management, 03(01), 58–62. https://doi.org/10.4236/ojbm.2015.31006
Afrilian, P., & Silvandi, G. O. (2022). Citra destinasi terhadap loyalitas wisatawan melalui kepuasan wisatawan di Desa Terindah Pariangan. Jurnal Kajian Pariwisata, 4(2), 68–79. https://doi.org/10.51977/jiip.v4i2.753
Agapito, D., Oom do Valle, P., & da Costa Mendes, J. (2013). The cognitive-affective-conative model of destination image: A confirmatory analysis. Journal of Travel and Tourism Marketing, 30(5), 471–481. https://doi.org/10.1080/10548408.2013.803393
Akbar, A. T., & Pangestuti, E. (2017). Peran kuliner dalam meningkatkan citra destinasi pariwisata Taman Nasional Bromo Tengger Semeru. Jurnal Administrasi Bisnis, 50(1), 153–159. http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/1959
Almerico, G. M. (2014). Food and identity: Food studies, cultural, and personal identity. Journal of International Business and Cultural Stuedies, 8, 1–7. http://www.aabri.com/manuscripts/141797.pdf
Amelina, W., Samsudin, A., & Ramdan, A. M. (2020). Minat beli ulang berdasarkan customer experience dan customer satisfaction. BUDGETING : Journal of Business, Management and Accounting, 2(1), 325–334. https://doi.org/10.31539/budgeting.v2i1.1759
Arjuna, D., & Muthi’ah, W. (2019). Kajian representasi maskot DKI Jakarta “Elang Bondol” dalam media (Studi kasus “Momo” - Asian Para Games 2018). Narada : Jurnal Desain Dan Seni, 6(3), 425. https://doi.org/10.22441/narada.2019.v6.i3.007
Budiman, I. T. R., Rondonuwu, D. M., & Tungka, A. E. (2018). Analisis elemen-elemen pembentuk citra kota di Kawasan Perkotaan Tahuna, Kabupaten Kepulauan Sangihe. Jurnal Spasial, 5(2), 190–199.
Chang, E. Y. L. (2017). Let the Yuru-Chara do the job: Japan’s mascot character frenzy and its Socioeconomic implications. Mirai. Estudios Japoneses, 1(1), 237–252.
Crossley, É. (2020). Japanese animal tourism and the Kawaii (Cute) aesthetic. Scope, 2020(19), 65–71. https://doi.org/10.34074/scop.1019013
Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat. (2020). Jumlah Kunjungan Wisatawan ke Obyek Wisata Menurut Kabupaten/Kota di Provinsi Jawa Barat Tahun 2020. Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat.
Dong, W., Xiang, C., Kamaruddin, A. Y., Kamaruzaman, S., & Ali, S. (2022). The influence of humanistic elements in the mascot " Bing Dwen Dwen " of the Olympic Winter Games Beijing 2022 on Chinese consuming behavior. Specialusis Ugdymas, 1(43), 4933–4949. https://www.sumc.lt/index.php/se/article/view/614
Gunawan, P. A., & Kunto, Y. S. (2022). Pengaruh brand image dan nutrition label terhadap keputusan pembelian mie instan lemonilo: Efek moderasi orientasi makanan sehat. Jurnal Manajemen Pemasaran, 16(1), 48–56. https://doi.org/10.9744/pemasaran.16.1.48-56
Hanif, A., Kusumawati, A., & Mawardi, M. K. (2016). Pengaruh citra destinasi terhadap kepuasan wisatawan serta dampaknya terhadap loyalitas wisatawan (Studi pada wisatawan nusantara yang berkunjung ke Kota Batu). Jurnal Administrasi Bisnis, 38(1), 44–52.
Hartanti, N. B. (2014). Karakter streetscape sebagai pembentuk identitas kota Bogor. Seminar Nasional Riset Arsitektur Dan Perencanaan (SERAP) 3, 2, 8. http://libprint.trisakti.ac.id/id/eprint/464
Hayati, R. (2014). Pemanfaatan bangunan bersejarah sebagai wisata warisan budaya di Kota Makassar. Jurnal Master Pariwisata (JUMPA), 01(1), 1–42. https://doi.org/10.24843/jumpa.2014.v01.i01.p01
Hermanto, Y. A. L., Rabani, R., & Pujiyanto. (2020). Dinoyo’s ceramic mascot as a support of brand identity. International Conference on Art, Education and Cultural Studies, 503–513. https://doi.org/10.18502/kss.v4i12.7623
Irawan, H., Santosa, Y. B. P., & Hidayat, A. (2022). Museum Gedung Pegadaian Sukabumi sebagai sarana wisata edukasi sejarah. Jurnal Artefak, 9(2), 103. https://doi.org/10.25157/ja.v9i2.8381
Jhalugilang, P. (2018). Maskot Asian games 2018 sebagai sebuah brand dan pemanfaatan media sosial dalam memperkuat brand. Komunikologi: Jurnal Ilmiah Ilmu Komunikasi., 15(2), 102–109.
Kamus Besar Bahasa Indonesia. (2022). Maskot. https://kbbi.kemdikbud.go.id/
Kochhar, D., & Singh, P. P. (2019). Psychological impact of a brand mascot in customer’s purchase decision. International Journal of Recent Technology and Engineering (IJRTE), 7(6S5), 265–268.
Kongdee, N., Prapawong, S., & Jintapitak, M. (2020). The designing of institute’s educational mascots for brand identity. Advances in Science, Technology and Engineering Systems, 5(6), 1759–1777. https://doi.org/10.25046/AJ0506210
Kraak, V. I., & Story, M. (2015). Influence of food companies’ brand mascots and entertainment companies’ cartoon media characters on children’s diet and health: A systematic review and research needs. Obesity Reviews, 16(2), 107–126. https://doi.org/10.1111/obr.12237
Kusuma, P., & Widiatmoko, D. (2018). City mascot as a supporting force in city imaging. Advances in Economics, Business and Management Research, 41(BCM 2017), 388–394. https://doi.org/10.2991/bcm-17.2018.77
Laba, I. N. (2018). A content analysis of media information exposure on tourism destination image. Journal of Business on Hospitality and Tourism, 4(1), 80. https://doi.org/10.22334/jbhost.v4i1.114
Lauwrentius, S., Fianto, A. Y. A., & Yosep, S. P. (2015). Penciptaan city branding melalui maskot sebagai upaya mempromosikan Kabupaten Lumajang. Jurnal Art Nouveau, 4(2), 162–171. https://jurnal.dinamika.ac.id/index.php/ArtNouveau/article/view/974
Lindström, K. (2019). Classic and cute: Framing biodiversity in Japan through rural landscapes and mascot characters. Popular Communication, 17(3), 233–251. https://doi.org/10.1080/15405702.2019.1567735
Long, Z. (2019). Japan’s next top mascot: An analysis of the use of character marketing and commercial cute in Japan. Wittenberg University East Asian Studies Journal, 43, 24–44. https://wittprojects.net/ojs/index.php/wueasj/article/view/192
Mariati, M., & Andreas, A. (2022). Delapan tradisi dalam makanan sebagai identitas Etnis Tionghoa Kota Tanjungpinang. Jurnal Muara Ilmu Sosial, Humaniora, Dan Seni, 6(1), 293–302. https://doi.org/10.24912/jmishumsen.v6i1.13386.2022
Nastabiq, M., & Soesanto, H. (2021). The effect of destination attractiveness, destination service quality and tourist satisfaction on the intention of revisit to Kota Lama Semarang. International Journal of Economics, Business and Accounting Research (IJEBAR), 2021(2), 342–353. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Noor, Y. M., Hong, L. M., Nasharuddin, F. M., Hong, K. M., & Aziz, N. (2018). The factor influencing customer preference towards international food and beverage franchise in Malaysia. International Journal of Accounting, 3(12), 25–33. www.ijafb.com
Novica, D. R., Hidayat, I. K., & Sutrisno, A. A. (2020). Aesthetic of cuteness dimensions in Malang City Mascot. KnE Social Science, 2020, 162–171. https://doi.org/10.18502/kss.v4i12.7592
Prabangkara, H. S. (2018). Kuliner Yogyakarta, dari identitas ke komoditas. Lensa Budaya, 13(2), 110–122. https://doi.org/10.34050/jlb.v13i2.5315
Priyanto, R., & Suryana. (2019). Membangun brand destination Kampung Rajut Binong Jati sebagai tujuan wisata belanja produk rajutan di Kota Bandung. Jurnal Kajian Pariwisata, 1(1), 31–43. http://ejurnal.ars.ac.id/index.php/JIIP/article/view/108
Purnengsih, I., & Kholisya, U. (2019). Representasi Kosmologi Jawa Pada Gapura Kontemporer. 19(1), 113.
Qiu, G. (2022). Research on tourism brand mascot promotion. Proceedings of Business and Economic Studies, 5(4), 94–99. https://doi.org/10.26689/pbes.v5i4.4155
Rizki, R. S., & Nurani, N. (2019). Word of mouth terhadap keputusan berkunjung di Tahura Ir. H. Djuanda. Jurnal Riset Bisnis Dan Manajemen, 12(1), 43. https://doi.org/10.23969/jrbm.v12i1.1525
Soltani, A., Pieters, J., Young, J., & Sun, Z. (2018). Exploring city branding strategies and their impacts on local tourism success, the case study of Kumamoto Prefecture, Japan. Asia Pacific Journal of Tourism Research, 23(2), 158–169. https://doi.org/10.1080/10941665.2017.1410195
Tetiana, F. (2022). Maskot as a tool of image formation. Obraz, 1(38), 6–19. https://doi.org/10.21272/Obraz.2022.1(38)-6-19
Utami, S. (2018). Kuliner sebagai identitas budaya: Perspektif komunikasi lintas budaya. CoverAge: Journal of Strategic Communication, 8(2), 36–44. https://doi.org/10.35814/coverage.v8i2.588
Wattanacharoensil, W., Kantamara, S., & Muangasame, K. (2021). An investigation of the Kumamon and Sukjai mascots on destination branding. Journal of Place Management and Development, 14(2), 201–221. https://doi.org/https://doi.org/10.1108/JPMD-11-2019-0095
Wattanarak, S., & Kheakao, J. (2019). The use of mascots in marketing communication to promote tourism in Thailand: A case study of The Northern Provinces. 112–118. https://doi.org/10.33422/ics21.2019.07.375
Wattanarak, S., Kheokao, J., & Pichetphan, A. (2021). An analysis of the communication of Provincial Identities in mascots to promote tourism in Thailand. Jurnal Komunikasi Pembangunan, 19(01), 1–12. https://doi.org/10.46937/19202133399
Widyastuti, Y. E. (1993). Flora-Fauna Maskot Nasional dan Propinsi. Penerbit Swadaya.
Wiratmo, T. G., Grahita, B., Maslan, R., Fadillah, F., & Ratri, D. (2021). A framework to design mascot character as supporting tool for City Branding based on Yuru-Chara concept. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 7(01), 01–12. https://doi.org/10.33633/andharupa.v7i01.4379
Yacob, D. W. U. (2017). Naskah Sumber Arsip Moda Transportasi Tradisional. Arsip Nasional Republik Indonesia.
Young, Y. E. (2012). City branding and urban tourism : A case study of Seoul and Taipei. In 6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 1–10.
Zainuddin, Z. (2015). Krisis identitas bangunan di Kota Banda Aceh. Jurnal Arsitekno, 5(5), 23. https://doi.org/10.29103/arj.v5i5.1224
Zhang, Y. (2015). The impact of brand image cn Consumer behavior: A literature review. Open Journal of Business and Management, 03(01), 58–62. https://doi.org/10.4236/ojbm.2015.31006