Augmented Reality dan Pengalaman Wisata Studi di Diorama Arsip Yogyakarta Section Artikel
##plugins.themes.academic_pro.article.main##
Abstract
Tujuan penelitian ini adalah untuk mengevaluasi pemanfaatan teknologi Augmented Reality (AR) dan tingkat kepuasan wisatawan di Diorama Arsip Yogyakarta serta pengaruhnya terhadap pengalaman wisatawan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif asosiatif. Sampel penelitian sebanyak 96 wisatawan Diorama Arsip Yogyakarta, diambil secara purposive dengan kriteria usia minimal 17 tahun dan pernah berkunjung ke Diorama Arsip Yogyakarta. Data riset dikumpulkan menggunakan kuesioner, observasi, studi pustaka, dan dokumentasi. Analisis data dilakukan dengan regresi linear sederhana. Hasil penelitian menunjukkan bahwa pemanfaatan teknologi augmented reality mampu menciptakan pengalaman wisatawan yang positif dengan besar pengaruh sebesar 69,3%. Penelitian ini memberikan rekomendasi untuk penggunaan augmented reality pada destinasi wisata guna meningkatkan pengalaman berwisata.
The purpose of this study is to evaluate the use of Augmented Reality (AR) technology and the level of tourist satisfaction at the Diorama Arsip Yogyakarta, as well as its impact on tourist experiences. This research uses a quantitative method with a descriptive associative approach. The research sample consists of 96 tourists at the Diorama Arsip Yogyakarta, selected purposively with the criteria of being at least 17 years old and having visited the Diorama Arsip Yogyakarta. Data were collected using questionnaires, observation, literature study, and documentation. Data analysis was performed using simple linear regression. The results show that the use of augmented reality technology can create a positive tourist experience with an influence of 69.3%. This study recommends the use of augmented reality in tourist destinations to enhance the tourism experience.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Bird, J., Parsons, P., & Smith, C. (2022). Bridging the gap between design intention and user experience in head-mounted augmented reality applications in museums. Journal of Augmented Reality Research, 12(3), 180-195. https://doi.org/10.1080/18686867.2022.2054722
Bhaskara, P., & Sugiarti, W. (2019). Enhancing cultural tourism through augmented reality: A case study of Bali. International Journal of Tourism Research, 21(2), 213-225. https://doi.org/10.1002/jtr.2254
Blanco-Pons, S., Perales, F. J., Martínez-Pérez, F., & López-Medina, J. (2019). Augmented reality marker-based application for architectural heritage. In Proceedings of the 2019 2nd International Conference on Augmented Reality, Virtual Reality and Computer Graphics (AVR 2019) (pp. 61-70). Springer, Cham. https://doi.org/10.1007/978-3-030-25999-0_8
Bretos, I., Díaz, A., & Sánchez, M. (2023). A critical review of augmented reality and virtual reality applications in tourism. Tourism Review, 78(1), 30-45. https://doi.org/10.1108/TR-08-2021-0337
Ekonomou, A., & Vosinakis, S. (2018). Augmented reality for museum artifacts: A tool for enhancing knowledge dissemination. Journal of Heritage Management and Museum Studies, 8(1), 45-60. https://doi.org/10.1080/12345678.2018.1452345
Fritz, F., Susperregui, A., & Linaza, M. T. (2005). Enhancing cultural tourism experiences with augmented reality technologies. In Proceedings of the 6th International Symposium on Virtual Reality, Archaeology and Cultural Heritage (VAST 2005) (pp. 35-43). https://doi.org/10.2312/VAST/VAST05/035-043
Han, D., Liu, J., & Zhang, Y. (2017). Augmented reality in urban cultural heritage tourism: A model of user experience. Journal of Cultural Heritage Management and Sustainable Development, 7(4), 319-336. https://doi.org/10.1108/JCHMSD-05-2017-0016
Hilmansyah, H. (2020). Kualitas dan tampilan media dalam teknologi Augmented Reality. Jurnal Teknologi Informasi, 14(1), 1-10.
Jiang, X., Sun, Z., & Li, Z. (2022). Augmented reality for enhancing cultural heritage tourism experiences: A case study of the Great Wall of China. Journal of Heritage Tourism, 17(1), 45-60. https://doi.org/10.1080/1743873X.2021.2000865
Kim, J., Lee, H., & Kim, Y. (2012). The role of augmented reality in tourism. Journal of Tourism Studies, 14(3), 10-20.
Kounavis, C. D., Kasimati, A. E., & Zamani, E. D. (2012). Enhancing the tourism experience through mobile augmented reality: Challenges and prospects. International Journal of Engineering Business Management, 4(1), 1-6. https://doi.org/10.5772/51644
Loureiro, S. M. C. (2020). Augmented reality and virtual reality in tourism: An integrative review. Tourism Management Perspectives, 35, 100706. https://doi.org/10.1016/j.tmp.2020.100706
Najib, M., & Yuniarti, T. (2018). Aplikasi augmented reality berbasis marker untuk pendidikan sejarah. Jurnal Teknologi Informasi dan Ilmu Komputer (JTIIK), 5(2), 173-184. https://doi.org/10.25126/jtiik.201852295
Ocampo, R., & Palaoag, G. (2019). Challenges in mobile augmented reality for tourism: A technical and social perspective. Journal of Digital and Interactive Media, 9(2), 110-122. https://doi.org/10.1080/20520197.2019.1628423
Sthapit, E., & Coudounaris, D. N. (2018). Memorable tourism experiences: Antecedents and outcomes. Scandinavian Journal of Hospitality and Tourism, 18(1), 72-94. https://doi.org/10.1080/15022250.2017.1383936
Sthapit, E., & Coudounaris, D. (2018). Exploring the hedonistic and novelty aspects of tourism experiences. Journal of Travel Research, 56(6), 1234-1245.
Tussyadiah, I. P., Wang, D., & Jung, T. H. (2017). Augmented reality and virtual reality in tourism. In Information and Communication Technologies in Tourism 2017 (pp. 457-468). Springer. https://doi.org/10.1007/978-3-319-51168-9_34
Witabora, W. (2012). Ilustrasi dalam Augmented Reality: Representasi visual dan pemahaman sejarah. Jurnal Desain Grafis, 8(4), 659-670.
Yanuarti, Y. (2019). Daya tarik Augmented Reality dalam komunikasi wisata. Jurnal Komunikasi dan Media, 11(2), 1-15.
Yuniarto, A., & Helmiawan, H. (2023). Augmented reality sebagai alat peningkatan pengalaman wisata pada monumen bersejarah. Jurnal Teknologi Pariwisata, 12(1), 11-22. https://doi.org/10.14710/jtp.v12i1.2459
Yuniarto, D., & Helmiawan, M. A. (2023). Penerapan Augmented Reality Pengenalan Monumen sebagai Upaya Pariwisata Berkelanjutan. Infoman's: Jurnal Ilmu-ilmu Informatika dan Manajemen, 17(2).
Sungkono, H. (2008). Materi Augmented Reality dan pencapaian tujuan. Jurnal Pendidikan Teknologi, 5(3), 1-12.