Mengetahui Penentu Perilaku Pro-Lingkungan Tamu Hotel di Kota Bandung
##plugins.themes.academic_pro.article.main##
Abstract
Perkembangan industri perhotelan di Kota Bandung semakin berimbas negatif pada lingkungan. Meningkatnya penggunaan listrik hotel dan penggunaan air tanah oleh industri perhotelan di Kota Bandung apabila tidak diantisipasi sejak dini akan berimbas pada generasi yang akan datang. sebagian besar hotel sudah mengadopsi konsep green hotels untuk meminimalkan hal tersebut. Konsep green hotel ini memerlukan dukungan atau peran prilaku pro lingkungan dari tamu hotel tersebut, tamu dapat berperan langsung mengurangi penggunaan sumber daya alam, energy, dan limbah melalui gerakan pro-lingkungan tamu. Namun penentu keputusan tamu untuk berperilaku pro lingkungan di hotel seperti itu belum cukup dieksplorasi. Atas dasar tersebut peneliti ingin lebih lanjut mengetahui faktor penentu tamu dalam melakukan perilaku pro lingkungan tamu di hotel menggunakan theory planned behavior. Metode penelitian yang digunakan dalam penelitian menggunakan metode kuantitatif dengan alat pengujiannya menggunakan alat bantu Smart-PLS. Sampel yang digunakan dalam penelitian ini berjumlah 68 orang. Dari hasil analisis data ditemukan hasil bahwa konstruk TPB mampu menjelaskan pembentukan keputusan tamu untuk berperilaku pro lingkungan (hasil dapat dilihat pada kesimpulan). Kuatnya keyakinan akan manfaat dari perilaku pro lingkungan di hotel, keyakinan normative dan faktor- faktor kontrol menjadi penentu tamu hotel untuk melakukan perilaku tersebut.
ABSTRACT
The development of the hospitality industry in the city of Bandung is having a negative impact on the environment. The increasing use of electricity and groundwater by the hospitality industry in Bandung, if not anticipated early, will have an impact on future generations. Most hotels have adopted the concept of green hotels to minimize this impact. This concept requires support or pro-environmental behavior from hotel guests. Guests can directly reduce the use of natural resources, energy, and waste through pro-environmental movements. However, the factors that determine guests' decisions to behave pro-environmentally in such hotels have not been sufficiently explored. Therefore, the researcher wants to further explore the determinants of guest behavior in performing pro-environmental behavior in hotels using the Theory of Planned Behavior (TPB). The research method used in this study was a quantitative method with Smart-PLS as the testing tool. The sample used in this study was 68 people. The results of the data analysis found that the TPB construct was able to explain guests' decision-making to behave pro-environmentally (the results can be seen in the conclusion). The strength of beliefs in the benefits of pro-environmental behavior in hotels, normative beliefs, and control factors determine hotel guests' behavior.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Ajzen, I. (2002). Constructing a TpB Questionnaire : Conceptual and Methodological Considerations. Time, 1–13. https://doi.org/10.1002/hep.22759
Ajzen, I. (2005). Attitudes, Personality and Behavior. Berkshire: UK: Open University Press-McGraw Hill Education.
Alamsyah, D. P., & Syarifuddin, D. (2018). Store Image: Mediator of Social Responsibility and Customer Perceived Value to Customer Trust for Organic Products. IOP Conference Series: Materials Science and Engineering, 288(1), 012045. Retrieved from http://stacks.iop.org/1757-899X/288/i=1/a=012045
Al-Swidi, A., Mohammed Rafiul Huque, S., Haroon Hafeez, M., & Noor Mohd Shariff, M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561–1580. https://doi.org/10.1108/BFJ-05-2013-0105
Bohdanowicz, P., Churie-Kallhauge, A., & Martinac, I. (2001). Energy-Efficiency and Conservation in Hotels –, 12.
Bohner, G., & Schlüter, L. E. (2014). A room with a viewpoint revisited: Descriptive norms and hotel guests’ towel reuse behavior. PLoS ONE, 9(8). https://doi.org/10.1371/journal.pone.0104086
Botetzagias, I., Dima, A. F., & Malesios, C. (2015). Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors. Resources, Conservation and Recycling, 95, 58–67. https://doi.org/10.1016/j.resconrec.2014.12.004
Bruns-Smith, A., & Choy, V. (2015). Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Participation, and Customer Satisfaction, 20.
Chen, M. F., & Tung, P. J. (2014). Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221–230. https://doi.org/10.1016/j.ijhm.2013.09.006
Chen, Y., & Chang, C. (2013). Towards green trust: The influences of green perceived quality, green perceived risk, and green satisfaction. Management Decision, 51(1), 63–82. https://doi.org/10.1108/00251741311291319
de Leeuw, A., Valois, P., Ajzen, I., & Schmidt, P. (2015). Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students: Implications for educational interventions. Journal of Environmental Psychology, 42, 128–138. https://doi.org/10.1016/j.jenvp.2015.03.005
Dimara, E., Manganari, E., & Skuras, D. (2017). Don’t change my towels please: Factors influencing participation in towel reuse programs. Tourism Management, 59, 425–437. https://doi.org/10.1016/j.tourman.2016.09.003
Energy, C. (2016, November). The Research Behind Guest Behavior: Example - Towel Reuse. Clean Energy Resource Teams. Retrieved from http://www.cleanenergyresourceteams.org/files/ResearchBehindGuestBehavior_TowelReuse_1-24-11.pdf
Ghozali, I. (2014). Structural Equation Modeling: Metode Alternatif dengan Partial Least Squares (PLS). Semarang: Badan Penerbit Universitas Diponegoro.
Halpenny, E. A. (2010). Pro-environmental behaviours and park visitors: The effect of place attachment. Journal of Environmental Psychology, 30(4), 409–421.
Han, H., Hsu, L.-T. (Jane), & Sheu, C. (2010). Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325–334. https://doi.org/10.1016/j.tourman.2009.03.013
Han, H., & Hyun, S. S. (2018a). What influences water conservation and towel reuse practices of hotel guests? Tourism Management, 64, 87–97. https://doi.org/10.1016/j.tourman.2017.08.005
Han, H., & Yoon, H. J. (2015). Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism. International Journal of Hospitality Management, 45, 22–33. https://doi.org/10.1016/j.ijhm.2014.11.004
Kim, Y. J., Njite, D., & Hancer, M. (2013). Anticipated emotion in consumers’ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior. International Journal of Hospitality Management, 34(1), 255–262. https://doi.org/10.1016/j.ijhm.2013.04.004
Mafar, I. M. (2018). Hubungan place attachment dengan perilaku pro lingkungan pada mahasiswa UIN Sunan Ampel Surabaya.
Park, H. S. (2009). Relationships among attitudes and subjective norms: Testing the theory of reasoned action across cultures. Communication Studies, 51(2), 162–175. https://doi.org/10.1080/10510970009388516
Ramdhani, N. (2011). Penyusunan Alat Pengukur Berbasis Theory of Planned Behavior. Buletin Psikologi, 19(2), 55–69. https://doi.org/10.22146/bpsi.11557
Setiadi, N. J. (2010). Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen (Revisi). Kencana Prenada Media, Jakarta.
Setiawan, R., Santosa, W., & Sjafruddin, A. (2013). MODEL PERILAKU MAHASISWA PENGGUNA MOBIL KE KAMPUS BERDASARKAN THEORY OF PLANNED BEHAVIOR, 10.
Untaru, E.-N., Ispas, A., Candrea, A. N., Luca, M., & Epuran, G. (2016). Predictors of individuals’ intention to conserve water in a lodging context: the application of an extended Theory of Reasoned Action. International Journal of Hospitality Management, 59, 50–59. https://doi.org/10.1016/j.ijhm.2016.09.001